The culture of ColorPlus started back in the 90’s, where the brand ColorPlus created a niche in the ready to wear market by establishing smart casual clothing for men to advance their dress sense. The store in Connaught Place was designed in 2003. The challenge in designing this store was to incorporate the brand’s core values like integrity, heritage, quality and honesty. The layout was kept such that the customers would be exposed to all categories of products. Leather tables and leather on shelves was used to highlight the garments and their quality signifying the brand’s ethos. As one enters the ColorPlus store, the aura of passion speaks a tale of quality and charisma.
Location: Cannaught place, New Delhi
Area: 1820 sq.ft.
Client: Color Plus Fashions Ltd