Embodying elegance in an effortless combination of classical, ethnic and contemporary influences, Entice is the flagship brand of Jaipur, a renowned global jewellry conglomerate. All Entice collections present a dazzling array of exquisite jewelry that is certain to delight people who appreciate enduring beauty. Following a huge success, the first Entice boutique was initiated in Jaipur in 2009. Group DCA has designed all the 5-stand alone boutiques in Hong Kong and India (Jaipur, New Delhi, Mumbai & Bengaluru). Just like the jewelry pieces, entice follows a rich royal cultural heritage that is rooted in Indian tradition and is inspired by authentic Rajasthani design elements. The  interplay  of textures and traditional Jaalis reflects the Jaipur connection  of  the  brand  and  resonates  its  exceptional craftsmanship  and  passion. True to the identity of the brand, every boutique is one of its kind and promises exclusivity.

Location:   Greater Kailash-1, New Delhi

Area:   2345 sq.ft.

Client:   Abhishek Zaveri

Year:   2014