Defining a contemporary expression for the legacy Indian brand, the Haldiram’s restaurant by groupDCA transforms a large-format food retail into an immersive spatial experience. Conceived as a prominent annexe to an existing commercial complex, the project demanded a strong visual identity that could assert its presence while remaining sensitive to its urban context. The design responds with an expressive yet composed façade, drawing from Haldiram’s familiar colour palette and brand cues to create an inviting, transparent storefront.

The spatial narrative of the interiors unfolds with clarity and anticipation, similar to that of an airport retail arcade. Inspired by the seamless flow and layered discovery typical of transit environments, the interiors are planned without physical barriers, allowing movement to feel intuitive and continuous. This open-ended planning introduces an element of suspense, encouraging exploration and subtly enhancing engagement across the store. The layout is organised into three primary zones—retail, dining, and serving—each crafted to evoke a distinct experience, yet connected through transitional spaces that heighten the sense of journey between them.

Retail racks are strategically patterned to promote free movement, allowing customers to browse fluidly from one section to another. Visual obstructions are deliberately minimised, and the ceiling design complements the rhythm of the racks below, amplifying spatial openness and visual continuity. These gestures, rooted in customer psychology, ensure that the retail experience remains engaging without feeling congested or overwhelming.

Suryan/ Dang