Johnson Watch & Company

Housing twelve of the world’s most exclusive watch brands and giving individuality to each brand was the basic requirement of the 1200 sq. ft. store. The design strategy by group DCA aimed to enhance the position and identity of JWC as a Luxury Watch Destination and target the store as a very sophisticated boutique with elements inspired by “living room of a luxury mansion.” The palette of rich materials, warm colours and careful attention to detail create an atmosphere of luxury delighting both the eye and the heart. Quintessential features of a watch are used to create the interiors befitting a watch store.


Location:   South Extension, New Delhi

Area:   1200 sq.ft.

Client:   Mr. Manish Madan

Year:   2015