Anand Jewels, Indore

Category: Retail
Location: Indore
Area: 7910 sq.ft
Client: Anand Jewels Pvt. Ltd.
Year: 2015

Customize- & Not Cookie-cutter I By Imbibe continuity and tradition

The design strategy was simple; provide a top end luxury and welcoming environment to all customers.  Enabling local craft and embracing traditional culture, a rich solid stone mass with intricate carving exhibits the luxury element of this store that is symbolic of exquisite design.

An old structure with low heights and numerous columns, the building has been creatively crafted for optimum function and utility. The original columns have been exploited to generate different zones, and monolithic columns have been appended to create a unique identity to showcase the different products, while seamless maintaining design uniformity.

The store evokes an aura of elegance and splendor through its refined and luxuriant façade. A double height space enables air of grandeur in the entrance lobby, further solemnized by the use of a classic chandelier that formalizes the area effectively

A robust and impressive entrance welcomes the visitor at the store. Strikingly detailed in the rich Golden Empress stone flooring at the centre, a simplistic temple on one side fortifies the sacred rituals and a standing counter stand at the other. Geometric designs on the Italian flooring with classical stark combinations are further enhanced by the display’s mirror patterns, creating a dynamic play of reflections.