Building a Sustainable Future: The Collective Pursuit of Environmentally Mindful Design

In the collective pursuit of genuine sustainability, at groupDCA, we are focusing on a journey that extends beyond just looks and passing fads. The commitment spans from the initial concept to the final execution, with the aim of minimising environmental impact while fostering harmony with nature.

To achieve this, we must adopt a holistic approach that considers every aspect of the design process; from site selection to material sourcing and building operation. This includes prioritising passive design strategies to reduce energy consumption, selecting sustainable materials with low environmental impact, and incorporating features that promote water conservation and biophilic design. We must also focus on designing buildings that are adaptable and resilient to the impacts of climate change, engaging with stakeholders and communities throughout the process to ensure the needs and concerns of all parties are addressed.

Central to this approach is the thoughtful selection of materials. Prioritising locally sourced treasures such as wood, stone, and high-quality fabrics allows for achieving timeless elegance and superior durability. This practice not only reduces transportation costs but also significantly lowers carbon emissions. Embracing innovative materials like cardboard or chipboard panels further promotes circular practices and reduces the ecological footprint.

For us, sustainability aligns closely with our personal design values and ethics. We see sustainable design as a way to create spaces that not only function effectively but also contribute to the health and happiness of occupants while respecting the natural environment. Our larger goals are driven by a desire to leave a positive legacy and to be stewards of the planet for future generations.

Environmentally mindful spaces can also be created with pragmatism, recognising the growing demand for sustainable design solutions from clients and the broader market. Today, with burgeoning cities, it is a necessary aspect of practice to do meaningful work, stay relevant, and compete in an increasingly environmentally conscious world.

Overall, the design fraternity embraces the notion of crafting environmentally mindful spaces infused with sustainable design principles with enthusiasm and dedication. This can be achieved by understanding the role of sustainability in shaping the built environment and committing to making choices that prioritise sustainability, both now and in the future.

Crafting Unforgettable Brand Experiences: The Impact of Retail Design

Crafting Unforgettable Brand Experiences: The Impact of Retail Design

In the world of luxury, every detail matters. From the texture of fabrics to the ambience of a space, each element contributes to crafting an unforgettable brand experience. At groupDCA, we understand the pivotal role that retail design plays in shaping these experiences, and we’re passionate about using it to redefine luxury retail design.

When we talk about retail spaces, we’re not just about making things look pretty. We’re talking about creating spaces that tell a story—a story that resonates with customers on a deep level. Whether it’s a flagship store, a boutique, salon, or a speciality store, our goal is to use design to convey the brand’s values, heritage, and identity.

For instance, the Anand Jewels store in Bhopal exemplifies this philosophy. Drawing inspiration from India’s rich heritage, we crafted a space that blends traditional charm with contemporary design, immersing patrons in a journey of discovery. From the vibrant hues inspired by Indian weddings to the meticulously detailed bespoke elements, every aspect of the store has been thoughtfully curated to evoke opulence and luxury. Similarly, the Panerai Jio World Plaza boutique in Mumbai captures the essence of the renowned watch brand, creating an environment that reflects its spirit of innovation and adventure. These examples illustrate the power of design in creating spaces that showcase products, tell a compelling story, and connect with users on an emotional level.

One of the fundamental principles of good design is simplicity. True luxury lies in simplicity in a world filled with noise and clutter. We strive to create clean, elegant, and uncluttered designs and want our spaces to feel calm and serene, like fresh air in a chaotic world. On the contrary, simplicity doesn’t only mean boring; we also believe in the power of architectural ingenuity. Luxury is about innovation and creativity, and looking for new ways to push the boundaries of design is needed at every step of the way. Whether experimenting with new materials, exploring innovative layouts, or incorporating cutting-edge technology, the design fraternity constantly strives to create beautiful and functional spaces.

Longevity is another significant value for us. Luxury shouldn’t be disposable—it should stand the test of time. That’s why focusing on creating timeless and enduring designs is essential. Spaces should be curated to feel just as relevant and inspiring ten, twenty, or even fifty years from now as they do today.

Lastly, the value that binds all values discussed above is the power of emotion. Luxury isn’t just about what you see or touch but how you feel. That’s why designers put so much thought and care into every aspect of their designs, from the lighting and furniture to the colours and textures. They want their spaces to evoke a visceral response, to make people stop and think, “Wow, this is special.”

In conclusion, retail design’s impact on brand experiences must be balanced. From conveying values and identity to evoking emotion and inspiring awe, retail design plays a central role in shaping how people perceive and interact with luxury brands.

The Art of Dining: How Restaurant Decor Shapes Customer Experience

The Art of Dining: How Restaurant Decor Shapes Customer Experience

In today’s competitive culinary landscape, restaurants are evolving beyond mere purveyors of sustenance. They are transforming into experience-driven destinations, vying for customer attention in a crowded marketplace. Unlike utilitarian spaces such as offices, restaurants are now offering a unique experience, making them inherently customer-centric. To truly stand out, restaurateurs are placing a strategic bet on the power of decor. This focus on design transcends aesthetics- today, it is all about carving out a distinct niche and forging a memorable narrative through a multi-sensory approach that resonates with the diners.

A thoughtful and engaging restaurant design is one that strategically curates visual intrigue, sound, aroma, and even tactile elements – it orchestrates a symphony of senses that elevates the dining experience beyond the plate. Spatial branding in restaurant decor acts as a crucial differentiator, shaping the brand narrative and fostering a seamless connection with the diner. Much like how a club relies on its distinctive atmosphere to cultivate its identity, a restaurant requires a robust design language to elevate its brand and etch itself in the customer’s memory.

Adhering to this strategy is our design for ‘Khi Khi,’ a restaurant celebrating modern Indian cuisine. The brief for this project demanded a seamless fusion of contemporary and traditional Indian elements. To achieve this, the design emphasised juxtaposing vernacular wall art with an emphasis on handcrafted carpets. This interplay within the restaurant’s interior reflects the brand’s very essence – a confident embrace of Indian heritage with a contemporary, global outlook.

A successful restaurant design hinges on a deep understanding of the surrounding context. Respecting the existing space, the chosen theme, the target audience, and the desired overall experience is crucial. Every project presents a unique set of challenges, which underscores the importance of open communication with the client. To bridge the gap between the designer’s vision and the restaurant’s users, a clear understanding of the target clientele is crucial. This necessitates a well-defined brief and an explorative design approach. For instance, a key initial step involves identifying the type of restaurant and its service style. One such example is our design for ‘Haldiram’s,’ a restaurant chain previously known for its quick-service cafe-like ambience. To broaden its appeal and target a new clientele, it was crucial to consider the venue size, operational needs for efficiency, and the new target demographic – working urban professionals. This led to a multi-pronged design approach across different locations, ensuring each space retained its unique character while still reflecting the brand’s core identity.

In a crowded market, where branded experiences are becoming increasingly popular, this approach offers a discretionary indulgence, necessitating a customer-centric approach. Ultimately, the challenge lies in achieving a harmonious balance between form and function, and crafting an inviting space that caters to both the restaurant’s operational requirements and the diner’s experience.

Beyond the Cubicle Farm: A Canvas of New-age Workplaces

Beyond the Cubicle Farm: A Canvas of New-age Workplaces

Imagine a workplace no longer confined to rows of identical cubicles. Instead, visualise a vibrant tapestry woven from focus rooms with soundproofing and adjustable lighting for deep concentration, collaborative zones featuring integrated whiteboards and mobile furniture to ignite brainstorming sessions, and comfortable lounge areas perfect for informal meetings and impromptu idea exchange sessions. This design approach has rapidly become the norm for ‘new-age workplaces.’

The hallmark of multifunctional design lies in its ability to offer a symphony of spaces, allowing employees to choose their work environment based on the task at hand, fostering not only efficiency but also a sense of agency and control. The contemporary Indian workplace in tier-1&2 cities is undergoing a metamorphosis, transitioning from rigid, compartmentalised spaces to a dynamic arrangement that celebrates multifunctionality and inclusivity. This shift envisions a vibrant ecosystem that caters to diverse workstyles and individual needs, ultimately enhancing productivity and employee well-being.

The monotonous cubicle farm is a relic of the past. Designing a variety of workspaces and prioritising inclusivity fosters a sense of belonging and empowers employees. This, in turn, fuels collaboration, innovation, and, ultimately, a more robust company culture. Modern workplaces embrace a free-flowing layout, segmented into distinct yet interconnected zones through strategic furniture placement and designated areas. Functional zoning catering to a spectrum of work styles helps employees choose their environment based on the task at hand, providing agency and ownership over their workday.

Inclusivity is a cornerstone of multifunctional design. This concept extends beyond open-floor layouts and contemporary aesthetics, demanding the creation of a space that caters to the diverse needs of its occupants. For instance, accessible workstations with adjustable heights and integrated assistive technologies ensure comfort and functionality for individuals with varying requirements. At the same time, designated DND rooms and sleeping pods acknowledge the importance of time management and well-being for a broader range of employees. Ultimately, the responsibility to orchestrate this symphony of multifunctional and inclusive spaces is manifested through strategic planning. It transforms the workplace into a genuinely community-focused space and ensures that every employee is valued and their well-being is prioritised.

The Primarc office in Kolkata exemplifies the successful implementation of multifunctional and inclusive design principles. The design employs a free-flowing layout cleverly segmented into functional zones through strategic furniture placement and room dividers. Expansive windows bathe the workspace in natural light, fostering a connection with the outdoors. The extensive use of biophilic design principles further strengthens this connection with nature. Lush greenery strategically placed throughout the office is an aesthetic element that purifies the air, reduces stress, and enhances cognitive function.

Strategic positioning of workstations leverages panoramic views while minimising reliance on artificial lighting. Earthy, locally sourced materials like polished concrete and recycled wood create a warm and inviting atmosphere. The three-storey workplace spans over 2650 sqm from the 7th to the 9th level, transcending the traditional model of cubicles and fluorescent lights. Instead, it embraces a symbiotic relationship with nature, prioritising employee well-being and environmental responsibility.

As architects and designers of the modern era, we are responsible for embracing innovative design solutions per the requirements of current situations. Today’s workspaces are a vibrant orchestra of areas, each catering to a specific work style and fostering a sense of belonging for a diverse workforce. This shift towards a multifunctional and inclusive approach can create workspaces that enhance productivity and celebrate the unique rhythm of every individual within the community. In doing so, we pave the way for a future of workspaces that are not just functional and accessible but truly inclusive and human-centric.

Residential Projects in Delhi

groupDCA works on a wide scale of residential projects, ranging from contemporary design to classic architectural.

GroupDCA is one of the best residential architecture firm in Delhi, having executed some state of the art residential designs in the country. GroupDCA designs bespoke residences with an artistic edge and varied architectural design sensibilities. The home is for their resident which is a paradise of color, material, texture and surprising elements in every nook and corner.

A dream residence- is a haven, a place of comfort for any individual. The client’s aspirations are given utmost importance and are pivotal in shaping the design and interiors of a residence. All top residential designs of DCA have their own inherent character, reflecting upon the owner’s disposition.

Having acquired rich expertise in architectural materials & products, groupDCA plays the role of a catalyst in achieving the client’s yearnings and desires through their architecture and designs. The resulting space is always unique.

One of the finer examples of this is the Arora Residence in Sainik Farms, New Delhi.

Embracing varied spatial design sensibilities, groupDCA shaped the interior design of this residence at Sainik Farms inspired by the unconventional artistic taste of the client. Richly detailed, the contemporary residence provides a sumptuous visual feast with interest in every corner. Colors were selected according to the mood of the space. The aesthetics of the completed home could be described  as a fusion of multiple interior design elements that merge into one space while simultaneously celebrating each object’s individuality—a marriage of ideas enhancing and complementing one another which births a unique balance. The home abounds with an array of textures, colors and materials—the creative use of MS  sheets, unfinished and raw  wood in most  of  the furniture pieces, and rough textured  white paint  in  the study are all elements that add a vintage yet eclectic ambiance to the spaces. The client beautifully sums up the experience of this striking contemporary residence when he says: “It is the cultivation of many thoughts which fused to form one story.”

groupDCA provides high end, convenient interiors, designed such that opulence is not restrained by the budget and is felt in all the residences. The layouts of the interior spaces  is highly modern, well lit and a spacious place. The ceiling height, is kept high in areas like drawing rooms and dining rooms – adding to the grandeur and is kept low in areas like bedrooms and lounges adding to the cozy feel of the space. Each space is highly personalized as per the individual utilizing it. The colors and finishes of the walls and floors are generally kept muted with the intent of giving due emphasis to the pieces of furniture and art in the room. This also ensures the client the flexibility of changing color schemes and look of the place as the time goes by. Our beliefs, knowledge & experience have helped us in making beautiful homes with quality interior design and architecture for very satisfied clients.

DCA Salons | Architecture & Interior Design.

A Salon’s design reflects the spirit, avant-garde and democracy in its aesthetic approach luring the guests.

groupDCA’s is one of the best architecture firm in Delhi who has carved a niche in retail store design. They have created spaces which could amalgamate comfort into its design, giving an individual personality of each creation, makes it client friendly.

groupDCA has designed various top hospitality designs, like the franchises of Looks Salon in Delhi – NCR. The custom designed styling for each salon based on the client brief along with incorporation of significant aesthetically pleasing ideas steals the show. The ceiling colors and lighting sets a dramatic tone that introduces the customers to the fashionable atmosphere. The main space is huge, utilizing the walls with mirrors on either side giving users a feeling of openness. The reflecting image is purposefully positioned and the mirrors will allow customers to follow up with their procedures in detail.

Looks salon,Chattarpur, has an earthy color combination with wooden flooring. The walls have been paired up with bricks and Kota stone keeping a basic culmination of classy yet clean interiors.On the contrary, the black ceiling with intense lighting makes it modern, making the users more comfortable and at ease.

Built on an area of 97 sqmt in the year 2016, Enrich Salon, Mumbai has been designed providing adequate space to all the services taking place in the premises. With an independent approach, each area has been designed to have an experience different from the others. A combination of exposed brick work, wood and basic color gives richness to the spaces soothing the eyes of the guests.

Wooden louver ceiling and glass partitions in certain areas are the details giving it a warm and tranquil feel enhancing the salon’s timeless look. With versatility in concepts and an entirely new design language, Mirrors Salon, Gachibowli, Hyderabad was built. Inspired by mirrors, this monochrome salon, built on an area of 3625 sq. ft., was planned keeping function, form and aesthetics at the same level.

The idea in mind while creating Mirrors Salon was to make an oasis of luxury for the users, yet affordable to everyone. In addition to superior interiors, it is a widely planned space. A grand welcoming reception with display counters on one side and seating on the other, oval shaped ceiling with chandelier to greet the guests. The circulation area has been kept on the back side followed by the Reflexology area creating a buffer between the two spaces. With the thoughtful rectangular planning with profound interiors the salon aims to cater the desire and fulfill every need of its guests.

DCA’s ambition in designing salons was to make best hospitality designs that blends the relaxed, welcoming feel of a high-end salon, giving fluidity of movement to every space, offering extensive facilities for the locals and beyond. With an uncomplicated style and elegance, DCA’s salon designs have always had a dazzling effect on the visitors.

Sustainability in design

The word ‘Sustainability’ has become a universally known term in the recent times with a lot of top architecture firms in India, one can often see this word being used in some way or the other, mostly in the real estate and construction business. However, for most part nowadays, it is also seen as one of those terms whose mere addition as a label in itself can garner a lot of attention to the project, irrespective of whether the project contains any interior designing or architecture features to call itself sustainable or not.

To elucidate its true meaning, a sustainable structure is the one which is designed to moderate and shrink the impact it could leave on the environment through its total life cycle-from after construction to its demolition/deconstruction. A sustainable building design makes use of resources and materials that have low embodied energy and also follow the 3 Rs of environmental science-reduce, reuse and replenish.

Another aspect that directs the kind of resources and materials used in a ‘sustainable’ building is using them in a socially liable manner-the ones which promotes safe engineering processes and usage. Optimum utilization of space is also a key element. Space is a limited resource with high value. In today’s millennial world, a lot of interior design firms and architecture firms are competing to fulfill demands which are always on the rise, making the most of the available space to suit the requirement.

The L’Oreal Professional Products development academy by groupDCA sets itself as a paradigm in this regard. groupDCA is one of the best architecture firms in Delhi, with a lot of award winning commercial  to its credit. It was designed as an institution set up to train professionals and educate them in the latest product offerings by L’Oreal. The layout is such that it creates collaborative spaces for these professionals to work in versatile zones that amalgamate with one another impeccably. A practical approach to sustainable design is demonstrated in this project through water efficiency and energy consumption along with design innovations, especially in creating interior spaces which have the ability to transform itself into a huge space for promotional events and then re-transform itself into classrooms, a challenging requirement in the design brief. The interior design is oriented towards a very effective zoning so as to maximize the influx of natural light as deep as possible into the Academy. This is a clear example of how sustainability is not an afterthought but rather an element of the basic design principle.

Therefore, a holistic design approach is required when it comes to sustainable design. It should be a design which is a comprehensive consolidation of systems and materials which play the role of minimizing negative impacts on the environment-both within and the immediate surroundings.

Best Hospitality Projects in India by Group DCA

Group DCA is a product of a partnership spread over 20 years of two ambitious and multi-talented architects Amit Aurora and Rahul Bansal. Graduating in 1993 from the esteemed School of Planning and Architecture (SPA), New Delhi, they are visionaries adept in the field of architecture and interior design. groupDCA is one of the top hospitality design firm which was founded in 1996, over the years it has acquired national and international acclaim for it’s out of the box, contemporary design methods. They redefine spatial structure by enhancing aesthetics keeping in mind the client’s sensitivities and cost effectiveness. Their functioning is in sync with the “make in India” ideology, hence there is a conscious use local, Indian – sustainable materials/technology, along with minimizing the impact on the environment. The firm has self aggrandized in the field of design architecture through its accomplished projects. The firm is involved and has achieved success in a variety of projects such as commercial spaces and complexes, residential, salons and spaces, luxury retail outlets and restaurants.

Group DCA have portrayed their ingenuity and originality in architectural and interior design in the hospitality sector. The restaurant projects undertaken by Group DCA have carved a niche in terms of modern, minimalism. One of them is the very popular Amour Bistro situated in the Diplomatic hub of Delhi, Malcha Marg. The restaurant draws its inspiration from an enchanting European bistro and is infused with a Mediterranean feel, not only in its décor but also its food. The design is such that one feels he is sitting in a cocoon of Mediterranean ambience amidst the hustle and bustle chaos of  a chaotic city. The design enhances the dining experience.

Amour Bistro has been designed magnificently yet the earthy tones, rustic touches and minimal elements speak volumes about its simplicity.  It is elegant and exudes luxury , its warmth and familiarity is inviting to anyone who dines here . Certain design elements that have been so artfully put together to accentuate the above. Low wooden slatted ceiling with textured plaster white wall on one side and full length glass windows on the other allows passers-by to catch a glimpse of the interiors.  A trio of musician statues above the kitchen counter and a wine rack on the double height wall are two installations that catch the eye of the visitors.

The Euro-Mediterranean essence is further brought to life through the furniture made of fine materials with rustic colour finishes. They are subtlety offset by a brick backdrop, painted in white. The dining space has black painted metal dining chairs interspersed with some sand blasted custom-made seating and bespoke wall lights. The chandeliers are made in wrought iron. All elements have been woven together to give you a bistro of fine dining with the feel of luxe and warmth.

Town Hall, situated in the middle of the central wing of Khan Market in New Delhi is another famed project by Group DCA. Being one of the best hospitality design in the city, having won some highly celebrated architecture award. The location and the shell of the building which is distinctly colonial are the keys factors in the construction of its theme. The firm, truly adhered to the roots of the building and designed the restaurant in a post-colonial and post – independence theme. The furniture, the patterns and textures adopted are very classical and provide an authentic flavour to the space keeping alive the old-world Charm of the 50s.

Another quintessentially charming place that has come to life by the firm is “Backyard”, situated amid the buzzing and busy streets of Green Park, New Delhi. As the name suggests it a little place where one can enjoy a ‘time out’ from the busy streets and feel relaxed and happy. The architecture & interior design approach here went beyond the mainstream and the emphasis was on creative utilization of materials are obsolete or thrown away in one’s backyard. This out of the box design approach gave the café a distinct identity of its own.

The brilliantly creative team of Group DCA has put in individuality, character and uniqueness in each of their projects through their artistically thought over designs themes. Whether it’s an experience of sitting in a European bistro, or enjoying a dining experience in the post-independence era. Whether the ambience is colonial or it amounts to experiencing a much-deserved timeout in place which would feel like your own backyard, each is beautifully and effortlessly designed to impart a feeling of relaxation and ease.

Group DCA has simply put life into the inanimate.

Reinventing Design and Architecture

Over the years, ‘space’ as an expression has acquired multiple meanings and has evolved in terms of its perception and design. Spaces may need to be dramatic & emphatic, warm & calming, straight & functional, or minimalistic & simple. Different users derive different usage out of a space. In a day and age where large spaces are either very few or very expensive, the importance of  ‘relevant design’ and ‘value-engineering’ has become paramount.

While macro spaces are perceived as a combination of the larger ambience, spaces surrounding it and its use by masses, micro spaces witness a more personalized and customized design approach. In today’s era of specialization, modularity and flexibility, spatial designing and multi-functionality have become a common and detailed phenomenon.

Design and Articulation of pre-existing small spaces is recommended in a manner that it creates a fresh definitive space, yet also maintains a relation to the previous meaning / experience lent by the space. The driving factors to instill the same comes from a variety of elements that can be used to ornament a space. Factors such as highlights, contrasts, harmony and balance could be inculcated through the conscious choice of material, lighting, color palette etc.

After having executed various design projects across India, one of India’s top architecture firm, groupDCA thinks, small spaces also need to be versatile in order to compensate for its limitations in structural changes and volume. Multifunctional items like modular tables, which combine together as conference tables and/or storage in offices, sitting that couples up as storage, or kitchen work-tops that are adaptable as dining spaces in homes – increase the efficiency of a space. Use of elements like glass, mirrors and green plants lend a spacious & positive feel.

A simple office corner cubicle with elements like ambient lighting, glass partitions, a neutral color palette and a touch of green could do the trick.  Greenery could be infused in the design from even a small potted plant, but it will permeate to give a completely different experience as compared to a cubicle left bland, dull and mono-functional. Additionally, incorporating art (as per the likes of the user) gives a warm-personal feel to the space. Detailing of elements in a small space design has the capability to impact a user to a great extent.

To sum up, the productivity of a space can be judged from the satisfaction its user derives from it and a designer is called proficient if he/she is able to ensure the same.

Luxury Retail Stores – DCA

The contemporary design comprehension of a brand or its entity is identity oriented. Accordingly, brands along with their designated spaces are visualized by the consumer, making them a part of a holistic experience, captivating their hearts.

In the domain of watches, groupDCA has carved a niche for itself by executing some magnificent projects across India. Being one of the best retail design firm in Delhi,

The successive characteristics of luxury products therefore correlate largely with the store design. As a result, in an efficient store, the emphasis of the user on the products will be enhanced with architecture filling-in as an aid.

One such example Johnson Watch & Company built on an area of 1200 sq. ft,

The prime thought was to give a contemporary design finish with basic, distinguished palette of materials, meticulously placed in a manner to allow the watches to act as an adornment leaving the consumers spell bound.

Basic materials and a warm, light palette exhibit the retailer’s sensibility. Contrasting display stone boundaries were used to emphasize on the inter relation between the zones. Central master piece of light has been placed to break the consistency of the symmetrical flooring and ceiling pattern. Fine gold metallic Jali pattern at the elevation of the display counter with each Watch enclosed in a glass box and graciously displayed portrays the grandness of the brand.

The Kapoor watch & Company built in the year 2009 draws the users by its brand versatility exhibited in a breathtaking fashion. Placed in the heart of aristocracy (DLF EMPORIO), it is a rapturous luxury of the exquisite guests.

Group DCA has delineates and executed the design for this store with heterogeneous brand range.

The main focus was to design the store in a way that provides great visibility to all the brands showcased in the store.

On an area of 53.64 sq. m., the watch gallery has been regarded as a timeless masterpiece of fine artistry. Great efforts in layout and creativity concerning function, materials, and visuals have made this store simply unique.

A store, being the fundamental inspiration and attraction of a brand entity compliments the products displayed alluring the users. Therefore, the guideline for the interior design is to use aesthetically pleasing color combinations and to develop magnificent structures creating a soft atmosphere, comfortable and elegant setting with sobriety.

Luxury Retail Showrooms by Group DCA

The renowned Gabrielle Coco Chanel said, ‘Luxury is a necessity which starts where necessities end’ (Karra, 2011). True to its essence, Luxury in fact is a necessity that is linked to individuals with a high profile, and as a tool, luxury products are optimised for high visibility and as specific means of communication. Enhancing Desire more than the mere function of meeting the customers’ needs, Luxury products usually convey a compelling story that is well- presented and packaged to breath-taking perfection.

All top Retail Stores, typically, operate only as a window to display products; however, in the recent years, with the ever-increasing onslaught of luxury products in the market and the competition, the experience inside a retail store is as crucial as the brand itself. Focusing on the sensory, far beyond the transactional activities,the most important point to keep in mind while designing top retail design luxury retail store is that it should be Future-ready with a next generation design/layout and create a fashion statement.There is an increased focus on lighting, materials, display systems and the interior decor, and the cost of lighting and sourcing is a vital part of the entire process, therefore being done only through selected vendors. Day and Night Lighting moods and effects are conceived with exclusive design intent with no compromise on the lighting fixtures.

Working with the adage of ‘Outer beauty pleases the eye, whereas the inner beauty captivates the heart’, the layout of the store is crafted experimentally in order to create dynamic forms within the store. For example, instead of the traditional horizontal or vertical seating arrangement, round arrangements have now become very popular. And then to please the eye, the external façade becomes the highlight, symbolically representing the brand. For example, according to the store’s requirements, the entrance areas are now looked at in detail with additions being made to the immediate external environment such as the stairs, the plants and even clutter-free parking areas are designed exclusively. The façades and the display window have of course seen a major transformation in the past few years. Grandeur and Luxury go hand-in-hand, and store owners are guiltlessly ready to spend more on the façade than on the interiors. Materials with an inherent quality of timelessness such as wood and stones such as Italian marbles are tapped as extensively on the façade as in the interiors.

In today’s global markets, where there is a new luxury brand every month, it is critical to stand apart from the crowd. The competition is no longer on just a local stage, but also in the global economy. Therefore, a lot of importance and thought is given to branding and signage with these becoming seasonal design exercises in themselves.

The execution process has changed a lot since the old business holders have handed over the business to the new generations, with a great emphasis on quality and the experience of customers. Even though in India, Cost saving for owners has been a major challenge, it is essential to achieve good design and good quality, all at great value. Technological investment is still upcoming, but the motivation is being acquired.

The luxury retail segment is still evolving in India. Emporio Mall in Delhi has been the game changer, in this one mall the whole of India got a taste of luxury retail concept be it layout, lighting, materials, details , merchandising etc. Group DCA are fortunate to have handled over 20 projects in this mall.

Luxury retail projects lay a lot of importance on shop front and branding. Materials used are usually very warm and merchandising is sparse. Each product is a hero!

After people visit a luxury store more than remembering the interiorsit is the product which is supposed to stay in their mind. Lot of emphasis is laid on making the merchandise look irresistible and comfortable.

On a technical side-quality of execution is sacrosanct. If the quality and detailing in the execution is not upto the mark it reflects on the quality of product being sold. This analogy is simply not accepted by global luxury brands. This is something we learnt  by doing these over 20 projects in emporio.  Today we have mastered this whole act of designing and setting up any luxury format across the country.

In today’s global markets, by simply placing a product in the market with a ‘luxury’ label attached, will not attract the targeted customers; Uniqueness of Store design, the appropriate ambience and experience, Diligent planning, execution and clever strategic marketing are factors that will eventually shape the success of the store.