The design strategy for Anand Jewels, Indore was provide a luxurious and welcoming environment for all customers.  Enabling local craft and embracing traditional culture, a rich, solid stone mass with intricate carving embodies the element of luxury in the store, symbolic of exquisite design. Restoring an old structure with low heights and numerous columns, the building has been creatively crafted for optimum function and utility. The original columns have been repurposed to create distinct zones, and monolithic columns have been appended to give each product a unique identity while maintaining design uniformity.

The store exudes an aura of elegance and splendour through its refined, luxuriant façade. A double-height space creates an air of grandeur in the entrance lobby, further solemnised by a classic chandelier that effectively formalises the area. A robust and impressive entrance welcomes visitors to the store. Strikingly detailed with the rich Golden Empress stone flooring at the centre and a temple on one side, the design fortifies the sacred rituals while offering an innovative, contemporary feel. Geometric designs on the Italian flooring with classic stark combinations are further enhanced by the display’s mirror patterns, creating a dynamic play of reflections.