The façade design, spatial layouts, architectural elements, materiality, colour palette, and lighting schemes, all reflect a modern luxury imbued with warmth. Simplicity and serenity anchor the layouts. However, the standout elements here are the unusual materials chosen, both in terms of colour and texture. 

The extensive use of exposed concrete in various colours demarcates entryways, distinguishing sections for watch brands. Here, the play with exposed concrete allows Ethos to connect brands of equal renown while stitching together its own identity as a boutique. Wood panels are serrated with flutes, providing a subtle texture to the otherwise plain veneers. To add an opulent accent, a touch of champagne gold metal is used to accentuate tones of grey and wood. This combination is used on trims and profiles, especially on the abstracts and artistic lattice on the lower facia of all the watch counters.