Johnsons Watch

Category: Retail
Client: Manisha Madan

JWC, Connaught Place, New Delhi

Housing twelve of the world’s most exclusive watch brands, JWC is positioned as a Luxury Watch Destination. DCA targeted to design it as a sophisticated boutique with elements inspired from the “living room of a luxury mansion”. The palette of rich materials, warm colours and careful attention to detail create an atmosphere of luxury delighting both the eye and the heart . The adopted approach gives it a timeless appeal.

A double height atrium with an imposing historic chandelier and an ornate glass floor leads to the exclusive luxury boutique. Quintessential features of a  watch are used to create the interiors befitting a watch store such as the jaali façade with dial patterns, the ornate door with a mystery clock pattern in stained glass, roman numerals in railing design and the floor and ceiling patterns desired for watch making .